It is said that good marketers build trust. A marketing program will teach you the nuances of how to create a marketing plan and implement it to grow a company. Here’s everything you need to know about pursuing a Marketing course in the abroad.

Marketing degrees abroad

Studying for a marketing degree is appealing to students who want to become involved with a more creative side of the business world. On a marketing program abroad you will gain the skills and knowledge to start a career in marketing, managing projects, people, and analysis.

International students studying marketing benefit from a range of career services at their university, as well as programs created in association with professional marketing bodies and organizations. The aim of this type of degree is to prepare you to enter the workplace in a marketing role upon graduation.

Students may choose to study marketing abroad for many reasons, including the quality of education. In places like the US and Europe, the reputation of their many large businesses attracts many international students to study there.

Marketing programs are often run by business schools and have options at all levels including bachelor’s, master’s, and Ph.D.


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Marketing program structure

Studying abroad for a bachelor’s in marketing will take between three and four years, with a master’s taking between one and two years of study. You may also have the option of a year in industry (also known as a placement year), or work experience arranged through the university’s career services.

In a liberal arts bachelor’s degree you may choose marketing as your major; this becomes the main focus of your degree alongside a general education in the arts and humanities.

Most of your time studying for a marketing degree will be spent in lectures, alongside personal study time, and discussing your learning in seminars and work groups. Where possible a university will strive to use real world situations and practical tasks to improve your skills and career prospects.

The exact structure and content of a marketing program will vary due to the country and the university you are studying in. Some of the modules or electives that may count towards a marketing degree will surround topics such as:

  • Research
  • Statistics
  • Consumer behavior
  • Management
  • Communication
  • Branding
  • Ethics
  • Law

Are you sure you considered all possible options for your future education and career?

As a marketing student abroad, you will imbibe skills in advertising, consumer behavior, marketing research, branding, among a variety of other marketing techniques and concepts. During the course of the program you will learn aspects of – Law of business, Personal, professional and academic effectiveness, Introduction to marketing management, Market research, Understanding business, and financial information, Understanding the market process, Consumer behavior and professional practice, Financial aspects for marketing, enterprise, and tourism, Digital marketing strategies, and more.

Marketing is a core element of most organisations, so the choice of employers and job roles are vast. The number of skills that are mastered during the course of studying marketing offers students a foot in the door of jobs that don’t necessitate a high degree of specialty. You can start your career as a marketing executive and grow up the ladder to become a Marketing Manager. One can even diversify within this role, you can opt to become a social media specialist, a brand manager, a content manager and so on. A marketing degree also paves way for enviable employment opportunities that are high in demand in the areas of events management, business development, sales, design, and retail. A marketing degree can direct you towards a variety of careers, with the most common being media, digital marketing, social media, public relations and advertising. Graduates can also work with the Chartered Institute of Marketing (CIM), which is a top professional organization exclusively for marketers in the abroad. In nutshell, with organizations going fully online during this digital transformation, a marketer plays a very crucial role by creating a robust online presence of the organization. A marketing graduate is given high credibility in the society, and will always be in demand.

Here is some amazing job options post studying Marketing in the abroad:

  • Market researcher
  • Marketing executive
  • Marketing Manager
  • Content Manager
  • Brand Manager
  • Advertising account executive
  • Advertising art director
  • Digital marketer
  • Public relations account executive
  • Public relations officer
  • Sales promotion account executive
  • Social media manager
  • Media buyer
  • PPC specialist

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